Driving Sales for Luxury Residential Development

In 2024, our agency was retained to curate and execute an exclusive press trip for top-tier journalists to attend the launch of the Four Seasons Nevis Peak Private Residences, a prestigious collection of luxury residences marketed by Sotheby’s International Realty St. Kitts/Nevis, and experience a luxury stay at Four Seasons Resort Nevis. Our goal was to generate high-impact media coverage that would drive visibility, generate qualified leads, and ultimately lead to direct sales.

Results

Our meticulously planned press trip resulted in six exclusive features across top-tier publications, including New York Post/Alexa Magazine, Forbes.com, and leading Caribbean media platforms. These highly targeted placements provided exceptional exposure for Four Seasons Nevis Peak Private Residences.

The true measure of success was the direct impact on sales:

• Nine residences sold, including four penthouses directly attributed to the media coverage.

• A significant influx of high-quality leads.

• Multiple appointments scheduled for prospective buyers to visit the property.

• Ongoing sales pipeline fueled by continued media interest and brand positioning.

This exemplifies the power of strategic PR in the luxury real estate sector, reinforcing the value of earned media as a driver for high-value sales and brand credibility.