Promotion of a Newly Designed Bar

When tasked with elevating the visibility of Mandarin Oriental, Miami’s new bar, Alex Wensley organized a strategic partnership with Warner Music Latina and successfully launched the MO Bar Unplugged series. These intimate, high-profile concerts held at the swanky new bar showcased top Latin artists and offered a sneak peek into their upcoming albums. The inaugural concert featured the multiple Grammy award-winning Chilean rock-pop band, La Ley. The strategic sale of tickets and creative stay & show packages not only created a buzz but also solidified MO Bar as the ultimate hot spot in the Miami nightlife scene.

Results

• Sold out concerts

• Extraordinary buzz in the community

• Strong bar sales

• Local, national, and international media coverage